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7 Evergreen Techniques for Small Businesses to Generate Leads & Sales

Almost 67% of businesses consider Lead generation as their biggest challenge. 

Even after the advancement of technology, identifying new and potential customers and lead generation continues to be a nightmare for all business owners.  

However, there is no doubt that lead generation techniques are important to promote and scale your business. 

generate leads for small business

A steady stream of potential leads is important for any business whether big or small. You can grow your customer base, email list and even your revenue every year. However, if you do not have a lead generation strategy, you are most likely to lose your position to the people who are more refined in this process. 

Luckily, the chances of finding potential leads for your business have increased! 

But to generate leads for your business, the right lead generation techniques are required to be followed. 

Hence, if you are not aware of the lead generation techniques for small businesses, we have got you covered. 

Take your business and revenues to the next level with these techniques. The quicker you’ll wrap on it, the faster you will grow.  

Techniques  to Generate Leads for Small Businesses 

Do you know? 

Almost two third of the leads are not sales-ready. 

Well, that’s a bummer but at the same time, it is the truth.  

Not every lead you will generate will convert into your customers. Therefore, to find potential customers, you need to implement correct lead generation techniques for small businesses 

Also read: 9 Strategies to Grow Your Small Business

Always make sure that you are aware of the channels which deliver the best results to you. Once you find the correct channel, you can reinvest in it and earn profits year by year. 

Here, let’s talk about all the strategies that will help you generate leads for your business. 

1. Implement An Effective SEO Strategy 

Target the right audience with an impactful SEO strategy! 

The research for any product starts from search engines. To reach out to your potential customers via search engines, proper SEO strategies should be implemented. Search engines are one of the most important channels for lead generation. 

So, if you wish to increase the visibility of your site, implement the right SEO strategy. First, you need to identify the keywords that your audience searches for. 

Moreover, make sure to add the keyword in the following sections: 

  • meta description 
  • Title 
  • Content 
  • alt image tags 
  • URLs.  

Also, ensure to add keywords to your content properly and optimize it to make it reach your target audience in the right way. 

2. Ask Your Customers For Referrals 

Your customers are your biggest promoters! 

One of the oldest lead generation techniques for small businesses is word of mouth.  

This technique is still followed but in a different way. You can now provide your customers with quality service and then ask them to promote your business. You can easily increase your followers if your audience refers your services to their friends and family.

3. Take Help From B2B Influencers 

A report suggested that 86% of brands to date found success through b2b influencer marketing 

So what are you waiting for? 

Let these people promote your business for you! 

Influencer marketing is everyone’s first preference when it comes to promoting your product on social media platforms. However, make sure to choose an influencer who has a decent amount of loyal followers.  

Keep in mind that the major difference between a small influencer and the bigger names in the market is their conversion rates.  

You can also talk to the influencers if they really want to promote your business. Also, ensure that your product lines up well with their existing brands and products. 

4. Dominate Any One Social Media Platform 

You can not be everywhere! 

As a business owner, you can not be available everywhere. Therefore, it is important that you own only one platform rather than being on all the platforms.  

leads for small businesses

Check out where most of your audience is present. For example, if you are targeting an audience who spent most of their time on Instagram, make sure that you promote your product mostly on Instagram only. 

5. Get A Little Bit Controversial 

Almost 86% of consumers trust companies which talk about social causes

The best way to get noticed by your audience is to support every social cause. Whether it is climate change, diversity or bullying, big and famous companies talk about everything! If your company is supporting any social cause, you can easily weave your content into it.  

Related article: Why Get Certified as a Diverse Owned Small Business

However, you need to know that this is one of the trickiest lead generation techniques for small businesses as it may lose some of your leads. But at the same time, your courage to speak about social causes will draw the attention of other people and campaigns. 


6. Emphasize More On Lead Capture Forms 

Increase your number of leads with the right kind of lead capture form! 

When it comes to increasing leads, a well-developed lead capture form can double the number of leads in no time. One of the common mistakes that most people make is that they do not design the form in the right way.  

When you have a visitor on your site and they perform any activity, a contact information prompt should open on your screen. However, it should be done in a way that does not look unfit.  

Many times this lead generation technique for small businesses may not work because the form is too long or you have not asked the correct questions.


You can use the 58joralemon application to simplify the whole process of a business who are seeking certification of a veteran-owned, minority-owned or women-owned business. With that said, with this application, you can streamline the process of submitting and capturing information.  

With the application, you can simply verify your business eligibility with all the required documents. 


7. Make Targeted Landing Pages 

Convert your visitors into your customers with the right landing page! 

If you are not able to generate leads with your websites, the culprit is your web page.  

A landing page of your website is the page on which your visitor lands after clicking on the advertisements.  

In case you do not design your landing page the right way or you fail to convert visitors with your content, your lead generation technique is not worth it.  

One common mistake that most people make is that they redirect their audience to the home page. This is a mistake as most businesses do not optimize their home page. 

Pro Tip: if you are not aware of what is right for your business or what kind of content is required, you can always opt for Cocolevio strategy consulting service. 


Key Takeaways 

You are no more in the business if you do not have any prospects! 

Lead generation is still an important part of promoting your business if you want to keep it going or scale your business. It is of utmost importance to choose the right kind of lead generation techniques for small businesses if you wish to scale your business globally and locally. 

Your search starts from search engines and therefore, it has become of utmost importance to target your audience on the internet only. With all the lead generation techniques mentioned above, you can easily generate leads for your business. 

Moreover, choose social media influencers to promote your business or simply ask your existing customers to spread the word about your business and brand. However, when you start seeing all the results of these lead generation techniques, begin with the implementation of business process automation. 

Generate more leads with the right strategies and scale your business to reach heights!  Certify your small business to gain credibility, authenticity and more government bidding opportunities to grow your small business.

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